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USER  RESEARCH

PROCESS  TRAVEL

Conducting Nano Guerrilla Usability Tests

Conducting a nano usability test and sharing the experience. Based on activities by the same name outlined in Observing the User Experience. Experiencing the value and opportunities of user research, to articulate the purpose of user research and to discuss the rationale for doing user research are highlighted.

User Research Goals & Questions 

A User Research Planning document that describes user experience issues and their impact, defines appropriate user research goals, and creates the related questions that subsequent user research activities would work to answer. Based on the same scenario about Marriot’s digital properties that was used for Nano Usability Test and User Research Memo. In order to determine the requested user research goals and questions. 

User Research Memo

In order to articulate the purpose of user research and to discuss the rationale for doing user research. Presenting a brief, well-informed opinion to the business sponsor of this project at Marriott and other Marriott stakeholders in charge of making decisions. A business savvy recommendation for adding user research to the re-design project

User Research Interview Plan

An interview plan, interview guide and the post interview summary. Three user interviews were conducted based on these documents. The data from the interviews themselves will be the basis for the final analysis. 

User Research Questionnaire

Ten questions and response choices were designed for a web-based user research questionnaire. For each question and set of response choices a brief rationale is provided for why these would be a good questions to include in the questionnaire. They continue the same scenario about Marriot’s digital properties, particularly User Research Goals and Questions, as a basis for determining the requested user research goals and questions. 

User Research Interview Guide

An interview plan, interview guide and the post interview summary. Three user interviews were conducted based on these documents. The data from the interviews themselves will be the basis for the final .analysis

User Research Interview Summary

An interview plan, interview guide and the post interview summary. Three user interviews were conducted based on these documents. The data from the interviews themselves will be the basis for the final analysis. 

Analyze & Communicate User Research Findings

This analysis describes the user research goals we were working towards with the user research interviews, the type of research done, results from the research and what next steps, recommendations and actions the team suggests 

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